Description
The Braun MultiQuick 7 MQ7035 is the step up from Braun’s mainstream immersion blender, and the two features that separate it are both about control rather than raw power. Braun lists a 500 watt motor, Easy SmartSpeed, ACTIVEBlade technology, the patented PowerBell Plus system with an extra milling blade, SPLASHcontrol, the EasyClick Plus accessory system, a blending beaker, a whisk, a dough blade and a 2 cup chopper. The unit weighs 2.2 pounds, stands 15.35 inches long, runs on 120 volts and is made in Romania.
Braun notes that America’s Test Kitchen highly recommends the model, citing its comfortable grip and well placed trigger style power button. That is a third party attribution reported as Braun makes it.
Easy SmartSpeed
Most immersion blenders have discrete speed settings selected on a dial before starting. Braun removes them entirely. There are no predefined speeds: pressing the button gently gives a coarse chop and pressing harder gives more power and a finer result, continuously variable through the range.
That is a genuinely better arrangement for handheld blending, and the reason is practical. Both hands are usually occupied, one holding the blender and one steadying the pot, and reaching for a speed dial mid blend means putting something down. Varying the speed with the same finger that starts the machine keeps everything in one hand.
It also matches how immersion blending actually works. A blend usually starts gently to avoid splashing and finishes at full power for a fine texture, and a pressure sensitive control makes that a single continuous movement rather than two discrete decisions.
ACTIVEBlade
This is the more unusual piece of engineering. Braun describes a flexible shaft that allows the blade to move up and down as it spins, rather than turning in a single fixed plane. Braun states the result is 250 percent more active cutting surface, explicitly compared against its own MQ700 series.
The physical logic is sound. A blade turning in one plane cuts a single disc through the food and relies on circulation to bring the rest into range. A blade also travelling vertically sweeps a volume instead of a plane, which reaches food that would otherwise sit above or below the cutting path. Braun’s stated outcome is smooth results with no unwanted pieces, which is the specific failure immersion blenders are known for: a soup that is mostly smooth with a few stubborn chunks.
The 250 percent figure is Braun’s own, measured against Braun’s own earlier product. It is a manufacturer comparison rather than an independent one, and it is reported here as such.
PowerBell Plus, Suction and Splash
PowerBell Plus is the evolution of Braun’s bell shaped blending shaft. The bell shape prevents suction against the bottom of a pot, and Braun quantifies the improvement as 25 percent less suction, compared against its own MQ500 series. An extra milling blade is added inside the bell to provide more slices per rotation, aimed at large pieces and hard ingredients.
SPLASHcontrol works on the same geometry, keeping flow inside the bell rather than deflecting it upward. Between the reduced suction and the splash control, the two characteristic annoyances of immersion blending are both addressed by the shape of one component.
Attachments and Storage
The MQ7035 ships with more than most: a blending wand, a 20 ounce beaker, a whisk, a dough blade and a 2 cup chopper with a lid. The dough blade is unusual on an immersion blender and covers small quantities of dough that would be lost in a stand mixer. The 2 cup chopper handles herbs, nuts and onions for a single dish, work that is too small for a food processor.
EasyClick Plus swaps attachments at the click of a button, which is what determines whether attachments get used or left in a cupboard.
Highlights
- 500 watt motor.
- Easy SmartSpeed with continuously variable pressure sensitive control and no fixed settings.
- ACTIVEBlade flexible shaft, stated at 250 percent more active cutting surface than the MQ700 series.
- Patented PowerBell Plus with an extra milling blade, stated at 25 percent less suction than the MQ500 series.
- SPLASHcontrol technology.
- EasyClick Plus one button attachment changes.
- Includes a whisk, dough blade, 20 ounce beaker and 2 cup chopper with lid.
- BPA free, stainless steel blades.
- 15.35 inches long, 2.2 pounds, 120 volts, made in Romania.
- Average rating of 4.6 out of 5 from more than 3,300 ratings.
Things To Consider
No immersion depth figure is published, which is the specification that determines whether the shaft reaches the bottom of a tall stockpot. The Breville BSB510XL publishes 8 inches, and its absence here is a real gap for anyone working with deep pots.
No warranty term is published in this listing at all.
The flexible ACTIVEBlade shaft is a moving assembly rather than a fixed one, which adds a mechanical part that a conventional immersion blender does not have. Braun does not discuss its serviceability, and on any appliance a moving component is the part most likely to eventually need attention.
The percentage improvement figures, 250 percent more cutting surface and 25 percent less suction, are both Braun’s own comparisons against Braun’s own earlier models. They describe generational improvement rather than an advantage over a competitor.
At 500 watts this is stronger than the Braun MQ505 at 350 watts, and still far less powerful than any countertop machine. An immersion blender will not crush ice properly and cannot be left running unattended. Households wanting both should keep a machine from the countertop blender range alongside it.
Who It Suits and Who Should Look Elsewhere
This suits a cook who uses an immersion blender often enough to care how it behaves: soups, sauces, purées, small chopping jobs and small doughs. The pressure sensitive speed control is the strongest argument for it, because it puts the whole speed range under the same finger that starts the machine, and the fuller attachment set makes it a genuine four in one for a small kitchen.
It is more blender than someone who makes soup twice a year needs, where the simpler Braun MQ505 covers the same ground for less. It is also the wrong tool for ice, frozen fruit or large batch blending. The rest of the range sits in the hand blender category.
